2021 Jones Beauty Award
Powered By David Jones American Express
For the 4th year in a row I have had the privilege to help create a digital destination for the omni-channel Jones Beauty Awards campaign that celebrates the best in products and brands across the beauty department. This in conjunction with the Spring print edition of Jones magazine.
This campaign features a multi-phase roll-out beginning with the announcement of the award nominees and a voting period for the People's Choice Awards. This is followed by the announcement of the winners, teasing of the instore Beauty Festival and a final evergreen phase to display the content filmed as part of the festival alongside the winners.
While the festival dates are now TBC thanks to the on-going pandemic causing store closures, I am pleased to say that the winners have now been announced through live social media and the hub can be viewed here: Discover The 2021 Winners
Phase 1 Hub:
Phase 2 Hub:
Phase 1 And Phase 2 EDM Creative (to date):
Social Media Weibo Content:
