Skinnovation 2021
Skinnovation is a campaign for the David Jones beauty department highlighting the newest innovations in skincare and educating customers on skincare science. This campaign was an omni-channel experience with multiple content pulses look at newness, ingredient science and concern specific routines.
As the lead designer for beauty campaigns, I consulted the beauty marketing team on requirements for asset delivery from the lead agency and was responsible for designing and managing the various touchpoints of the campaign.
The Beauty Cut Editorial Hub
The Skincare Finder Quiz
Beauty Services Choose-Your-Own-Adventure Feature
Blog Articles (hero animation)
Public and Card Member EDMs
Social Content - Afterpay Collaboration
