David Jones - Social Content
While the majority of social media content is managed by the Social Media Coordinator who crops campaign assets herself, there is often the need for digital assets to be created for specific campaigns.
Most often this is either sponsored advertising to promote offers, Instagram Story tiles promoting offers and events and lifestyle content that does not feature imagery directly.
Tactical Sponsored ads and stories
At Home stories content + Bushfire Relief feed content
I had the fabulous opportunity in 2019 to work on a bespoke Instagram/Facebook Stories filter to help promote the David Jones Christmas Campaign. The campaign as a whole took on a very different look and feel compared to the traditional style of David Jones in years past so it was important that the filter helped users feel like they were having a glamorous Christmas. This was completed in collaboration with developer Helen Cham who used the assets and animation direction provided by me to build the filter in Spark AR.
