David Jones - EDM Creation
As a Digital Designer working in the digital marketing studio team, a large part of my role consists of designing EDM campaigns for various customer segments as part of both tactical trade strategies and seasonal brand campaigns. Briefs are workshopped with the EDM Content Coordinator, designed and refined in our studio while collaborating with the CRM team.
Over the past 2 years the design direction of David Jones EDMs has evolved immensely. As part of my role I helped to establish a new identity for EDM at the start of 2019 with the Digital Design Lead and developed new templates and style guides for EDM (including design standards for Accessibility).
Following the appointment of a new Creative Director in mid 2019, our branding as a business began to change again and I worked closely with the senior designer to help implement refreshed templates again across EDM that are truly emblematic of a luxury department store.
EDM Creation
Brand Campaigns and Partnerships
Trade Campaigns
Beauty Tribe
Loyalty, Events and Acquisition
Tactical and Promotions
