Blue Bungalow

My work as a Graphic Designer for Blue Bungalow. I'm responsible for EDM and web banner as well as design for print and digital advertising. I manage the site visuals and overall Customer Experience alongside the Marketing Manager.

BLUE BUNGALOW

WWW.BLUEBUNGALOW.COM.AU

I have been a Graphic Designer at Blue Bungalow since February 2016 and have watched the business grow rapidly in that time. Blue Bungalow's target customers are women aged 30+ who are mothers, business women, friends and lovers of life. Part of my role as Graphic Designer has been to consistently work to improve the quality of marketing materials that Blue Bungalow produces. I love being able to see the results in the business of the combination of my quality design with the team's brilliant marketing strategy!

My responsibilities within the business include:

- Photo editing using Photoshop and Lightroom, working in conjunction with a Photographer to deliver images quickly for use in marketing emails.

- Shoot preparation of products and management of image quality across the site.

- Visual merchandising through the CMS to ensure that product positioning is consistent with marketing and assists shoppers in finding preferred products.

- EDM creation using Photoshop, producing images and gifs that effectively draw the customer's attention to the content without overwhelming them with information. I am also responsible for regularly updating Mailchimp templates to reflect the increasing needs for diverse marketing content.

- Management of customer lists and segmentation for email marketing.

- Management of discount codes used in marketing materials.

- Banner design for both site on desktop and mobile as well as within our Shopgate app.

- Design of digital banner advertising as well as print advertisements to be featured in magazines.

- Creation of graphic and dynamic content for social media such as videos, gifs and branded images.

- Development of branding for in-house fashion label (both print and digital assets).

- Production and management of interactive Lookbooks.

- Design and ordering of brand collateral such as stickers, post cards and customer returns forms.

- Content management and page creation for new services offered on the site.

- Assistance with product data loading and quality assurance of product data across the site.

- Liaise with developers to consistently improve the Customer Experience of the site as well as incorporate new services into the site.

EDM Content Creation